Dian Lane Laroa


Bachelor of Science in Information Technology


1 week notice

Total Charge Out Rate

Contact recruiter for total chargeout rate.



Work Experiences

SEO Admin


Jun 2019 - Dec 2020

1 year 6 months


●Website analysis and maintenance. ○ Technical: Ensure to fix major and minor website technical issues (including 404 pages, broken links, redirect pages, etc) related to SEO optimization. ○ Content: Researching and implementing content recommendations for organic SEO success. ● Optimize copy and landing pages for search engine marketing. ● Track target keywords on a weekly basis (using SEO Powersuite: Rank Tracker tool). ● Track, report, and analyze google analytics, search console and google ads campaigns (basic skills). ● Research industry topics and trends for blog & article recommendations. ● Provide target keywords for blog or article creation and web page content update. ● Internal link target keywords from the newly uploaded blog. ● Develop and implement link building strategy. Link building techniques include; ○ Create infographic design based on the newly uploaded blog or article. ○ Share infographic design to content curation sites & infographic sharing sites. ○ Research and analyse competitor links. ○ Guest posting (if an external blog or article is available). ○ Link reclamation (broken backlinks), etc. ● Innovate new methods to improve and maximize web traffic based on current SEO trends. ● Understand the behaviour of websites and search engines.


-Client ended their contract due to business restructuring

Digital Marketer

3Q Digital / Ripe Concepts

Jul 2018 - Present

3 years 6 months


- Performed performance weekly report - Manage campaign bidding - Create ads, upload and schedule - Campaign maintenance negative keywords review, alpha keywords promotion, - Social Media Ads reporting

Sr. SEO Specialist

Solo SEO / Ripe Concepts

Mar 2016 - Jul 2018

2 years 4 months


Offsite - Guest posting, local citation, content curation, competitor analysis, commenting Onsite - Performed keyword research - Website Audit - Fixed website issues basing on the audit report - Upload website content and blogs Social Media - Create and optimize social media accounts

Sr. SEO Specialist / PPC Specialist

JRooz Review Center

Nov 2015 - Mar 2016

4 months


Offsite - Local Citation, Directory Submission, Content Curation, Social Bookmarking, Event Listing, Competitor Analysis - Monitor keyword ranking Onpage - Keyword Research, website audit - Implement website issue basing on the audit report - Google analytics reporting PPC - Manage, monitor and analyze google ads campaign.

SEO Specialist

The Web Showroom

May 2013 - Sep 2015

2 years 4 months


Offsite - Perform link building strategy such as guest posting, competitor analysis, bad links removal, relationship linking - Monitor and analyze website traffic reports and keyword ranking. Onpage - Perform information gathering services including; Keyword Research, Onpage analysis. - Test and track landing pages and conversion strategies. - Google Analytics Reporting

Quality Assurance

Philwebservices Global Solutions Inc.

Jun 2012 - Dec 2012

6 months


- Assist QA team on website testing that is ready for launch. - Recommends product improvement.

SEO Specialist

Philwebservices Global Solutions Inc.

Jun 2011 - Jun 2012

1 year


- Perform technical website analysis, competitive keyword research and link analysis. - Monitor website traffic and reporting. - Test and track landing pages

SEO Specialist / Linkbuilder (OJT)

Philwebservices Global Solutions Inc.

May 2010 - Oct 2010

5 months


- Perform link building strategy techniques such as Social Bookmarking, Business Listing, Blog Commenting, Forum Engagement, Event Listing and Article Submission

Licenses and Certificates


Bachelor of Science in Information Technology

University of Cebu - Banilad

2007 to 2011 (4 years )

Other info

Planned leaves


Hobbies and interests

Cooking, watching tv series, playing volleyball and badminton,

Last book read


Greatest work achievement


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