Dian Lane Laroa

Qualification

Bachelor of Science in Information Technology

Availability

1 week notice

Total Charge Out Rate

Contact recruiter for total chargeout rate.

Skills

Work Experiences

SEO Admin

GO-VA

Jun 2019 - Dec 2020

1 year 6 months

DESCRIPTION:

●Website analysis and maintenance. ○ Technical: Ensure to fix major and minor website technical issues (including 404 pages, broken links, redirect pages, etc) related to SEO optimization. ○ Content: Researching and implementing content recommendations for organic SEO success. ● Optimize copy and landing pages for search engine marketing. ● Track target keywords on a weekly basis (using SEO Powersuite: Rank Tracker tool). ● Track, report, and analyze google analytics, search console and google ads campaigns (basic skills). ● Research industry topics and trends for blog & article recommendations. ● Provide target keywords for blog or article creation and web page content update. ● Internal link target keywords from the newly uploaded blog. ● Develop and implement link building strategy. Link building techniques include; ○ Create infographic design based on the newly uploaded blog or article. ○ Share infographic design to content curation sites & infographic sharing sites. ○ Research and analyse competitor links. ○ Guest posting (if an external blog or article is available). ○ Link reclamation (broken backlinks), etc. ● Innovate new methods to improve and maximize web traffic based on current SEO trends. ● Understand the behaviour of websites and search engines.

REASON FOR LEAVING:

-Client ended their contract due to business restructuring

Digital Marketer

3Q Digital / Ripe Concepts

Jul 2018 - Present

2 years 9 months

DESCRIPTION:

- Performed performance weekly report - Manage campaign bidding - Create ads, upload and schedule - Campaign maintenance negative keywords review, alpha keywords promotion, - Social Media Ads reporting

Sr. SEO Specialist

Solo SEO / Ripe Concepts

Mar 2016 - Jul 2018

2 years 4 months

DESCRIPTION:

Offsite - Guest posting, local citation, content curation, competitor analysis, commenting Onsite - Performed keyword research - Website Audit - Fixed website issues basing on the audit report - Upload website content and blogs Social Media - Create and optimize social media accounts

Sr. SEO Specialist / PPC Specialist

JRooz Review Center

Nov 2015 - Mar 2016

4 months

DESCRIPTION:

Offsite - Local Citation, Directory Submission, Content Curation, Social Bookmarking, Event Listing, Competitor Analysis - Monitor keyword ranking Onpage - Keyword Research, website audit - Implement website issue basing on the audit report - Google analytics reporting PPC - Manage, monitor and analyze google ads campaign.

SEO Specialist

The Web Showroom

May 2013 - Sep 2015

2 years 4 months

DESCRIPTION:

Offsite - Perform link building strategy such as guest posting, competitor analysis, bad links removal, relationship linking - Monitor and analyze website traffic reports and keyword ranking. Onpage - Perform information gathering services including; Keyword Research, Onpage analysis. - Test and track landing pages and conversion strategies. - Google Analytics Reporting

Quality Assurance

Philwebservices Global Solutions Inc.

Jun 2012 - Dec 2012

6 months

DESCRIPTION:

- Assist QA team on website testing that is ready for launch. - Recommends product improvement.

SEO Specialist

Philwebservices Global Solutions Inc.

Jun 2011 - Jun 2012

1 year

DESCRIPTION:

- Perform technical website analysis, competitive keyword research and link analysis. - Monitor website traffic and reporting. - Test and track landing pages

SEO Specialist / Linkbuilder (OJT)

Philwebservices Global Solutions Inc.

May 2010 - Oct 2010

5 months

DESCRIPTION:

- Perform link building strategy techniques such as Social Bookmarking, Business Listing, Blog Commenting, Forum Engagement, Event Listing and Article Submission

Education

Bachelor of Science in Information Technology

University of Cebu - Banilad

2007 to 2011 (4 years )

Other info

Planned leaves

None

Hobbies and interests

Cooking, watching tv series, playing volleyball and badminton,

Last book read

-

Greatest work achievement

-

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